The spot can be viewed in full here: https://youtu.be/ePqew7J4Euk “BODYARMOR Sports Drink continues to resonate with consumers who are looking for healthier hydration,” said Mike Repole, co-founder and chairman at BODYARMOR. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language. American Idol contestant, Carrie Underwood poses for photographs at a party to celebrate the "American Idol" Top 12 Finalists at Astra West on March 9, 2005 in West Hollywood, California. BODYARMOR LYTE is the Low Calorie, No Sugar Added Sports Drink with Natural Flavors, Natural Sweeteners and No Colors from Artificial Sources. Pricing, promotions and availability may vary by location and at Target.com. In 2020, she continued to turn her passion for health and wellness into a growing business empire with the launch of her fitness app, fit52, and publication of her New York Times bestselling book “FIND YOUR PATH: Honor Your Body, Fuel Your Soul, and Get Strong with the Fit52 Life.” The book shares her belief that fitness is a lifelong journey, providing a common-sense approach to staying active, eating well, and looking as beautiful as you feel, 52 weeks a year. Additional articles detail the ingredients supporting cognitive and energy beverage formulations, and the emerging domestic and exotic fruit flavors of tomorrow. BODYARMOR LYTE | THERE'S MORE... FT. CARRIE UNDERWOOD & JAMES HARDEN. Carrie Underwood and Mike Fisher attend the 52nd annual CMA Awards at the Bridgestone Arena on November 14, 2018 in Nashville, Tennessee. Not only is it 20 calories per serving but it contains potassium-packed electrolytes vs. sodium, coconut water and vitamins. Bodyarmor LYTE Electrolyte Sports Superdrink, Watermelon,12 Ounce Bottles (Pack of 8) BODYARMOR LYTE is the Low Calorie, No Sugar Added Sports Drink with Natural Flavors, Natural Sweeteners and No Colors from Artificial Sources. Strawberry Lemonade. Bodyarmor Lyte is one of four sports drink variations offered by the brand, and boasts no artificial sweeteners, flavors, or dyes. By visiting this website, certain cookies have already been set, which you may delete and block. Travel restrictions and conference cancellations are making it harder to stay on top of the latest industry trends. Co-hosts Brad Paisley and Carrie Underwood speak onstage at the 51st annual CMA Awards at the Bridgestone Arena on November 8, 2017 in Nashville, Tennessee. PLEASE TURN OFF YOUR CAPS LOCK. Click the store of your choice to purchase BODYARMOR Orange Citrus Lyte SuperDrink: BODYARMOR LYTE has everything that my body needs to recharge and keep me hydrated throughout my day and everything I do. Restrictions apply. $1.39 *See offer details. The decision to team up with Underwood was strategic in nature, as the brand comes off an unprecedented milestone year. Visit our updated, Coca-Cola, BODYARMOR enter into agreement, BODYARMOR releases caffeinated sports drink, Coca-Cola, GMCR enter long-term partnership, DPS invests in BA Sports Nutrition, BodyArmor brand. Interested in participating in our Sponsored Content section? BODYARMOR Berry Lemonade - 16 fl oz Bottle. I’m a firm believer that what you put into your body matters, so the fact Body Armor Lyte is made with no artificial flavors, sweeteners and no colors from artificial sources, is important to me.”, She adds, “Body Armor Lyte has everything that my body needs to recharge and keep me hydrated throughout my day and everything I do. Don't miss on pre-sales, member-only contests and member only events. Peach Mango. Agency EP+Co is kicking-off 2021 with a new partnership with premium sports drink, BodyArmor Lyte. The brand knows that consumers, beyond athletes, are looking for better-for-you options when it comes to sports drinks, as health and wellness trends continue to rise. The one that works the best depends on if you want to drink one that is sweetened with sugar or with a sugar substitute. According to a Forbes article published in 2014, Kobe Bryant invested around 6 million dollars in the producing company. Which Body Armor Is Best For Breastfeeding (Body Armor or Lyte) Both the regular Body Armor and Body Armor Lyte are good for breastfeeding moms. Threats of … 5 out of 5 stars with 108 reviews. Gluten Free. BODYARMOR LYTE is a low-calorie sports drink that is naturally sweetened with pure cane sugar, stevia and erythritol. Berry Punch. “Partnering with BODYARMOR LYTE was a natural evolution for me, from a personal and professional standpoint,” Underwood said in a statement. BODYARMOR LYTE contains natural flavors and sweeteners and no colors from artificial sources. BODYARMOR. While music will always be my first love and priority, I’m so fortunate to have been able to build my passion for health and fitness into a business model and personal brand I can stand behind and be proud of. This website requires certain cookies to work and uses other cookies to help you have the best experience. Mike Fisher and Isaiah Michael Fisher attend as Carrie Underwood is honored with a star on The Hollywood Walk of Fame on September 20, 2018 in Hollywood, California. BODYARMOR has just launched BODYARMOR LYTE, a 20/cal per serving, naturally sweetened sports drink and sent me some try. Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study. 108. var axel = Math.random() + ""; In the BODYARMOR LYTE campaign, Underwood is positioned alongside basketball superstar and veteran brand partner, James Harden. The better-for-you mindset matters to Underwood, too. BODYARMOR LYTE is the Low Calorie, No Sugar Added Sports Drink with Natural Flavors, Natural Sweeteners and No Colors from Artificial Sources. BodyArmor Lyte. Bodyarmor Lyte is seeking to broaden its target audience beyond the sports realm to consumers who are seeking beverages low in sugar and calories and contain no … Also in this issue, the eMagazine highlights the distribution changes impacting the U.S. wine as well as what is driving the demand for probiotic beverages. The campaign also will kick-off a fitness challenge between other BODYARMOR LYTE ambassadors. It is packed with electrolytes, coconut water and vitamins and is low in sodium and high in potassium. Carrie Underwood performs onstage during the 54th Academy Of Country Music Awards at MGM Grand Garden Arena on April 07, 2019 in Las Vegas, Nevada. Carrie Underwood and her road trainer, Eve Overland lead a group workout to celebrate the line’s Fall/Winter 17 collection at West Edge on September 11, 2017 in New York City. I like the fact that BODYARMOR LYTE combines electrolytes, coconut water, and vitamins for super hydration. While music will always be my first love and priority, I’m so fortunate to have been able to build my passion for health and fitness into a business model and personal brand I can stand behind and be proud of.” “Carrie Underwood is an incredible artist and entrepreneur and hydration plays an important role in her daily lifestyle, which is why BODYARMOR LYTE works so well for her. Carrie Underwood serves as the newest spokesperson for the low-calorie, no-sugar-added premium sports drink. “Partnering with BODYARMOR LYTE was a natural evolution for me, from a personal and professional standpoint,” Underwood said in a release. Design, CMS, Hosting & Web Development :: ePublishing. Watermelon. … BODYARMOR LYTE is a low-calorie sports drink that is naturally sweetened with pure cane sugar, stevia and erythritol. BODYARMOR LYTE combines Coconut Water, Potassium-Packed Electrolytes & Vitamins to provide Superior Hydration. All Sponsored Content is supplied by the advertising company. BODYARMOR LYTE Sports Drink, a brand of Whitestone, N.Y.-based BODYARMOR, announced a new equity partnership with 7-time Grammy Award-winning superstar Carrie Underwood. By closing this message or continuing to use our site, you agree to the use of cookies. Best known for relationships with top athletes including Naomi Osaka, Megan Rapinoe and Dustin Johnson, the fastest-growing sports drink brand has now added a world-class musical artist to its roster by welcoming Underwood and her expanding fitness … BODYARMOR LYTE is the Low Calorie sports drink to hydrate your active lifestyle with no artificial sweeteners and no sugar added. While chatting with PEOPLE recently about her new role as an equity partner with BODYARMOR LYTE… More than a sports drink. 20. The spot can be viewed in full here: https://youtu.be/ePqew7J4Euk, “BODYARMOR Sports Drink continues to resonate with consumers who are looking for healthier hydration,” said Mike Repole, co-founder and chairman at BODYARMOR. Don't Threaten. By closing this message or continuing to use our site, you agree to the use of cookies. BODYARMOR LYTE Berry Punch Sports Drink - 8pk/12 fl oz Bottles. The beverage contains two point five times as many electrolytes as other sport drinks. Of finding new ways of thinking and novel solutions within a dynamic global environment. BODYARMOR LYTE. Carrie Underwood has teamed with Body Armor Lyte Sports Drink; she is appearing in TV commercials for the sports drink; NBA star James Harden also appears in the commercial. BODYARMOR LYTE combines Co Copyright ©2021. Carrie Underwood, Mario Vasquez, Mikalah Gordon, Jessica Sierra, (back row) Constantine Maroulis, Nadia Turner, Bo Bice, Vonzell Solomon, Anthony Fedorov, Lindsey Cardinale, Anwar Robinson and Scott Savol pose at a party to celebrate the "American Idol" Top 12 Finalists at Astra West on March 9, 2005 in West Hollywood, California. The agency is teaming up with the brand to launch a national campaign featuring Carrie Underwood and James Harden. Blueberry Pomegranate. In the BODYARMOR LYTE campaign, Underwood is positioned alongside basketball superstar and veteran brand partner, James Harden. See how we make shopping for wellness even easier. At the same time, Body Armor drinks are also low on sodium. var a = axel * 10000000000000; Carrie said via press release, “Partnering with Body Armor Lyte was a natural evolution for me, from a personal and professional standpoint. 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